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Tech tool store tools6/22/2023 ![]() ![]() In partnership with Tencent, Burberry hopes to capitalise on both the region’s love of luxury retail and social media combining the two to make an immersive and interactive experience.Īs users interact with a custom mini-programme within the WeChat app, for example booking appointments, learning more about certain products and sharing their own UGC, they accumulate a virtual social currency. July 2020 saw the opening of Burberry’s first social retail store in China’s tech capital, Shenzhen.
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